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Home Front: Culture Wars
Remember: You Can't Swat a Fly With a Computer
2005-05-10
Michael Kinsley
In this great country, there are newspaper editorial pages of every political stripe, from nearly insane far-left rantings to the Wall Street Journal.
... with the former predominating...
But when the United States faces a danger to its most important institutions and values, Americans can count on the newspaper industry to put aside petty differences and speak with one voice.
"[rhubarb... rhubarb... rhubarb]... HEY! WE'RE GOING BROKE!
Now is such a moment. The enemy is invisible, indeed inexplicable, but could be fatal to all we hold dear. In short: Some evil force is causing people to stop reading newspapers!
Darth Vader? Fu Manchu? Howell Raines?
Newspaper circulation figures, which had been drifting decorously downward for years, have started to plummet. At the current rate of decline, the last newspaper subscriber will hang up on a renewal phone call that interrupts dinner on Oct. 17, 2016. And then it will be over.
Coincidentally, newspaper ownership has been decorously consolidating for years, and the long term effect has been that most local newspapers are owned by interstate and often international conglomerates. Some of those small-town papers used to be alarmingly diverse in opinion. Also coincidentally, newspapers used to hire people who could write, and now settle for J-school graduates.
This alarming possibility threatens all of us, because reading newspapers is, in the end, what makes us Americans.
Sunday I took the Little Woman to a baseball game for Mother's Day. We stopped on the way home and had apple pie. Neither of us read a newspaper that day.
We are prudent, practical, common-sense people. And what could be more common-sense — more downright American — than chopping down vast acres of trees, loading them onto trucks, driving the trucks to paper mills where the trees are ground into paste and reconstituted as huge rolls of newsprint, which are put back onto trucks and carted across the country to printing plants where they are turned into newspapers as we know them (with sections folded into one another according to a secret formula designed for maximum mess and frustration and known only to a few artisans) and then piled into a third set of trucks that fan out before dawn across every metropolitan area dropping piles here and there so that a network of newspaper deliverers can go house-to-house hiding newspapers in the bushes or throwing them at the cat, and patriotic citizens can ultimately glance at the front page, take Sports to the john, tear out the crossword puzzle and throw the rest away?
Aye, laddy! I can remember when I was a lad, they used to put news in newspapers! But that was a long time ago, though not in a galaxy that far away.
Newspapers are essential to every American, and none more so than the fools and ingrates who have stopped buying them. It is up to us, as members of the last generation that experienced life before computer screens, to make sure that future generations of Americans will know what to do when it says "Continued on Page B37." In a recent survey of Americans under age 30, only 26% said "Look in Section B," and a pitiful 13% chose the correct answer: "Look for Section B. It's around here somewhere."
And when I was a lad, there were lots of people who were literate. And some who could write, too. They were called... uhhh... they were called... subscribers! That's what they were called!

Self-consciously tongue-in-cheek 7-point plan to save the newspapers snipped because it was silly, even for Michael Kinsley.
Posted by:tipper

#13  Tipper, sure you can swat flies with a computer. Try it.
Posted by: GK   2005-05-10 21:11  

#12  In this great country, there are newspaper editorial pages of every political stripe, from nearly insane far-left rantings to the Wall Street Journal.
And I, Michael Kinsley, will ensure that the LAT's is the former.
Posted by: eLarson   2005-05-10 18:33  

#11  I see blogs as the newspapers of the Old Republic during the 1700s. There were thousands of them. Some downright silly and lampoonish, others more respectible. The respectible ones became full blown newspapers, the others dissapeared.
Posted by: mmurray821   2005-05-10 18:15  

#10  Computer? Heck no I use 22 bird shot. :D

Internet news lets me pick my own filter, not some liberal north easterners. Yup the papers are dead.
Posted by: Sock Puppet 0’ Doom   2005-05-10 18:04  

#9  BTW,you can swat a fly w/a computer. It's just that the fly has to really p*** you off!
Posted by: Stephen   2005-05-10 16:58  

#8  Note how the oh-so-liberal Mr.Kinsley implies the Wall Street Journal is the right wing equal of "nearly insane far-left rantings". Maybe it is bias like this that is causing your LA Times to lose subscribers.
When a paper constantly attacks 1/2population as stupid,after a while that 50% sees no reason to buy that paper.
In reality,what is happening is a return to traditional American news sources. Until the 1960s most cities had at least 2 papers,one generally conservative,one generally liberal. Until recentlt most cities have had only one major paper,w/a generally liberal viewpoint. With the Internet Revolution,we are returning to the news landscape of multiple sources and viewpoints. Just as in the early days of our Republic when anyone could print his pamphlets,now most anyone can blog.
Posted by: Stephen   2005-05-10 16:56  

#7  Most cities used to have morning and afternoon papers. The afternoon papaers went the way of the dodo bird many years ago. But the morning papers are written the day before because nobody stays up all night. The net result is opinion and wire service copy. And in a world that the newsday is happening when North Americans are sleeping, well 15 minutes with Rantburg at 9:00am EST gets met everything I need.
Posted by: john   2005-05-10 15:54  

#6  im read the papers not for breakin news but for data about the news that broke - liker what kinda payoff the derby trifecta had and ifn baby earnhardt still in the top 10
Posted by: half   2005-05-10 15:52  

#5  The problem with newspapers is the problem with television news (especially network news). By the time anyone opens the newspaper or turns on the news they know all the actual news from the internet. That's reduced television, magazines and newspapers to become entertainment outlets, instead of news sources... which is why they don't contain much real news anymore and are just opinion rags.
Posted by: Damn_Proud_American   2005-05-10 13:03  

#4  And remember, the LA Times is always good for potty-training dogs or lining the birdcage.
Posted by: BH   2005-05-10 12:41  

#3  My son the future journalist says "Newspapers are Dead! I am going into magazines! Somebody always likes the in-depth articles with the glossy photos. Daily news is for computers."
Posted by: 3dc   2005-05-10 12:18  

#2  To survive, newspapers must become more like blogs. First, create a news wire of independant sources from all over the Internet: hundreds or thousands of websites who provide news just for a URL byline. That handles your international and national news far better than AP, UPI, Rooters, etc. Then have local news produced by stringers--anyone who writes up a good local story gets paid a nominal fee, from $.25 to $5 PayPal, for it. Then have a few journalists working phones to confirm local stories. Imagine how much news a large city generates in the course of the day! Keep the newspaper to news and ads only--producing a paper thinner than USA Today. Nothing flashy, no colors, no sports, no want ads. The end result would be the same as intensely surfing the Internet for news for several hours.
Posted by: Anonymoose   2005-05-10 12:08  

#1  Newspapers are dying becuase they have lost their purpose: to tell the news, just the NEWS, and not embellish it with opinion, especially far left opinion. That is why they are failing: they are no longer trustworthy, they slant what they tell, and hide a lot as well.
Posted by: OldSpook   2005-05-10 11:53  

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