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Europe
Subway hates Americans!
2004-07-29
SUBWAY Unveils New European Advertising Strategy — Attack U.S. Symbols, Insult Americans
SUBWAY restaurants in Germany now feature tray-liners and posters promoting the film "Super Size Me." They portray an obese Statue of Liberty holding a package of fries and a hamburger and begin with the bold headline "Why Are Americans So Fat?"
It won't be because I eat at Subway anymore...
"SUBWAY has defined a new low in corporate behavior with this campaign," said Ken Boehm, Chairman of the National Legal and Policy Center. He continued, "Inflaming cultural tensions to increase market share is immoral and dangerous. Americans deserve to know about SUBWAY'S campaign to insult us abroad and to attack our national symbols. We agree with House Majority Leader Tom DeLay when he says, 'This is every bad stereotype about corporate America come true.'"

The translation of the tray-liner is as follows:
HEAD: "Why are the Americans so fat?"

Michael Moore quote: "The only time I have been scared for my life has been going through a McDonald's drive-thru."

The New York Filmmaker Morgan Spurlock asked in Michael-Moore-style this profound question and lived on fast food in a self-experiment for 30 days of only products of the largest fast-food chain in the world. Astonishingly [the results]: 25 pounds more around the ribs, alarming liver count and blood count, which would alarm any doctor.

In his top-Satire, which won the prize for best direction in Sundance 2004 for an outstanding film, Spurlock questions the responsibility of affiliated groups and consumers, the large amount of money that the "fast-food-culture" has made and the alternative — to make the heavy-weighted Americans again a healthier population. An ironic blow to the stomach - loaded with a lot of fat and facts about a questionable mega-industry.

Super Size Me - A true fat film by Morgan Spurlock
Now in theaters!

Don't care what you eat? Then do not allow yourself to miss this exciting and important Film about the dangers of poor nourishment — it will open your eyes!
Click here for a scan of the tray-liner.
Posted by:Scooter McGruder

#44  When Burgergate is deconstructed, it looks a lot more like Godzilla movie poster than 9/11. Check out the comparisons at http://warcheerleaders.tripod.com
Posted by: WCW   2004-08-09 7:40:09 AM  

#43  Togo's. Nuff said.
Posted by: ed   2004-07-30 9:59:37 AM  

#42  I live in the ex-urbs (if you want to be fancy, the countryside otherwise LOL)in NY. The small city nearby was wracked by race riots in the 60s - and even more, by the combination of non-competitive industries and NY State anti-business policies. It's slowly coming back, as Latino and other immigrants move in and as professionals fleeing NYC after 9/11 have begun to buy homes in the area. New restaurants etc. don't make a huge number of jobs, but it's a start.

The Wal-Mart in the area is a godsend to many lower income families, including whites from the countryside whose modest homes are suddenly worth a lot more, and owe higher taxes, as fancier new homes go up nearby. The merchandise tends to be lower end and the demographic isn't fancy ... but it's actually a lot more diverse than the stereotype.

Last time I was there, I parked near several luxury sport sedans (BMW 325ci, Acura TSL), a bunch of expensive SUVs and ...

2 Hummer 2s. Interesting.

Lowes just opened up nearby, and the Home Depot has been there for years. Net result: a range of household items within a mile of each other.

I've been seeing more and more immigrant families buying fix-up supplies and inexpensive lawn furniture etc. in the last few months at all 3 stores. Good trend.
Posted by: rkb   2004-07-30 9:36:31 AM  

#41  I can't beleive I ate the whole thing!
Posted by: Lucky   2004-07-30 1:49:32 AM  

#40  Potbelly's subs are good, too. Hell the local Dominick's (a.k.a. Safeway) makes a better sammach than Subway.

The real question on my mind is: why do socialists in the US and abroad worry about 'fat'? Do they get a lot of fat jokes at international conferences or something? Cowboy it up a little!
Posted by: eLarson   2004-07-30 1:04:55 AM  

#39  I am aware, of course, that lefty elitists also hate Wally-world. They no doubt hate jock-itch as well, but that doesn't necessarily make it a good thing.
Posted by: Atomic Conspiracy   2004-07-30 12:54:10 AM  

#38  I'm not usually a snob, but anything can happen when something gets between me and my coffee.
Posted by: Atomic Conspiracy   2004-07-30 12:50:58 AM  

#37  AC..sounds like you really needed to have a cup BEFORE you went in there
Posted by: B   2004-07-30 12:37:09 AM  

#36   I ventured into the wilderness of Wal-Mart today looking for a new coffee maker and I must say that if Wally-shoppers represented the general run of the populace in this country, we would be in real trouble.
The place was an absolute freak show, I have never seen a sorrier looking mob this side of Berkeley. From the surly old fat guy (a Wally employee) who growled at me outside the door to the obese slattern who blocked the appliance aisle, it was obvious that the fitness craze has not quite become a universal obsession.
Tattered bermuda shorts and t-shirts with various patterns of nameless stains seem to be the standard uniform for this crowd.
I got some furtively suspicious looks, possibly because certain elements automatically associate neatly trimmed hair and pressed shirts with parole officers and other oppressive types.
I couldn't check out because there were 8 or 10 mountainous shopping carts ahead of me at each regular stand, and the fast checkout seemed to be blocked by a grubby pie-wagon who was engaging the clerk in some sort of dispute about a WIC card.
I finally put down my 9.95 drip coffee maker and made my way out the door, buying one down the road for a whole dollar more and a great deal less aggravation.
Posted by: Atomic Conspiracy   2004-07-30 12:24:09 AM  

#35  Michael Moore quote: “The only time I have been scared for my life has been going through a McDonald’s drive-thru.”
Yeah, I'd be afraid, too, if I weighed that much and was going through McDonald's. Heart attacks kill, don't ya know.
Posted by: The Doctor   2004-07-29 10:53:19 PM  

#34  Subway, bah. While ok, it's nothing to go out of my way for anyways.

I'm a D'angelo's man anyways. :}
Posted by: Trub   2004-07-29 10:50:03 PM  

#33  The end of my SUBWAY consumption.
Posted by: Capt America   2004-07-29 9:37:36 PM  

#32  Raj: If I ever considered their shit worth eating, I'd join the rest of you in this boycott thaang, but it's thus pointless.

I'm not sure what Subway's edge is in Europe. Euro-style sandwiches involve 1 thin slice of cold cut per sandwich. So do Subway's subs. From a Euro's perspective, what's the big deal? Just so they say they had an American-style cold cut sandwich?
Posted by: Zhang Fei   2004-07-29 9:04:42 PM  

#31  I don't think it is just US. Europe is considering a Food Tax to help fight obesity.
Posted by: Adriane   2004-07-29 9:04:06 PM  

#30  Yeah, America needs to exercise, it's true.

Then again, better a fat body than a decomposed soul. That would be you, Europe.
Posted by: jules 2   2004-07-29 8:50:10 PM  

#29  Genetics can certainly be cruel: Listen up, everyone, thou shalt deposit every extra calorie in fat cells here. All of them go here, I said! No, boobs, you can't have any!

She's go a bona-fide case for lipo, IMHO!
Posted by: .com   2004-07-29 8:39:15 PM  

#28  If I ever considered their shit worth eating, I'd join the rest of you in this boycott thaang, but it's thus pointless.
Posted by: Raj   2004-07-29 8:36:02 PM  

#27  .com, #20

EEEK! It's Jabba the Slutt!
Posted by: Atomic Conspiracy   2004-07-29 8:28:49 PM  

#26  AC / RM - Take a look at this little ad put out by a group that debunks the faux Science peddled by all sorts of orgs. Pretty funny - much more at the site.

Almost as much fun as the JunkScience site, heh.
Posted by: .com   2004-07-29 8:06:50 PM  

#25  The actor concludes by sneering "Americans!" in the stereotyped manner of a panzer commander who hasn't yet met a 90mm gun.
Ha ha! Great line!
Posted by: Rex Mundi   2004-07-29 7:49:59 PM  

#24  Why are Europeans so stupid?
It's because they are about 25 years behind on the mass-media learning curve. They haven't learned yet to question the nefarious appeals of advertisers and media lords; dazzle and the appearance of authority are still as good as truth there, especially when they confirm smugly ignorant prejudices.
The latter, ironically, are often as not generated by Hollywood (which is in AMERICA) for that very purpose.
BTW, isn't it utterly bizarre that Lumpy Riefenstahl, the Ham-ass terrorist himself, is cited as an authority on this and the Euros apparently don't even blink?

We were at roughly the same stage of ad/media gullibility when Walter Cronkite was the "most trusted man in America," a notion that seems laughable today.
Advertising whorehouses agencies even tried invoking Euro bigot arrogance in the American market itself back in the 80s. Remember Kelloggs' ad for its revoltingly named "Muslix" processed cereal product? It featured a pompous actor masqerading as an arrogant and condescending German lecturing the audience on the alleged benefits of this nominally Germanoid product. The actor concludes by sneering "Americans!" in the stereotyped manner of a panzer commander who hasn't yet met a 90mm gun.
The ad was a huge flop, and this was 20 years ago.
Incidentally, I am 55 years of age, 6'2" tall and weigh 187 pounds.
Posted by: Atomic Conspiracy   2004-07-29 7:44:09 PM  

#23  lol ima not see imperialist americans pictures before post
Posted by: Kim So Low   2004-07-29 7:36:57 PM  

#22  ROTFL! ..now those are some super-sized sit-upons!
Posted by: Rex Mundi   2004-07-29 7:36:19 PM  

#21  Ima not understand, why my baby girl 4 inches taller than senior male in family? And why my food bill so high yet so low? Why the beef? Ima only eat smart portions of chicken mcnuggets
Posted by: Kim So Low   2004-07-29 7:35:12 PM  

#20  RM - Lol! You mean like this?
Posted by: .com   2004-07-29 7:22:58 PM  

#19  Does this sandwich make my butt look big?
Posted by: Rex Mundi   2004-07-29 7:07:39 PM  

#18  RC: ITYM "excercising too little".

In the past, few people really exercised. The fitness trend is actually a pretty recent thing, dating back to the 1970's, at the earliest. Before the fitness craze, people weren't obese - they just weren't eating as much.
Posted by: Zhang Fei   2004-07-29 5:47:16 PM  

#17  IIRC one of the reasons Americans are 'fat' is due to the government rewriting the height weight tables in the late 90's, moving such people as Micheal Jordan in his prime to the overweight catagory. Go find a chart circa 80's and compare it to the latest government standards of proper height and weight.
Posted by: Don   2004-07-29 5:46:17 PM  

#16  And the reason obesity is becoming more of a problem is because people are eating too much.

ITYM "excercising too little".

As for Subway -- I used to like them. From now on, they can go pound sand. Hell, I feel like going out and beating up Jared for this.
Posted by: Robert Crawford   2004-07-29 5:39:26 PM  

#15  go the link on the scanned image and watch the trailer. link

looks pretty damn funny. we have become a bunch of fat asses. no point getting pissed at europe for making fun of us. i have a great time making fun of them.
Posted by: brad   2004-07-29 5:24:02 PM  

#14  At first I thought this was scrappleface. I get my sanswich intake fro Jersey Mike's.
Posted by: Deacon Blues   2004-07-29 5:07:05 PM  

#13  JDB: Because our government subsidizes sugar, corn syrup, sugar beets, and honey! The farmers produce it for big profit, the stuff gets sold because it's cheap, and it is added to virtually every processed food in the US. Cut out the socialism, let the market set the price, and Americans would trim down in no time.

Actually, sugar is cheaper in the rest of the world. The Federal government subsidizes sugar production, and imposes stiff tariffs on sugar imports above some amount.

The real reason sugar gets added to everything is because it makes things taste better. And the reason obesity is becoming more of a problem is because people are eating too much. Food is, as a proportion of earned income, getting cheaper all the time. And people are choosing to consume more of it in accordance with age-old patterns of human consumption - price relative to income goes down, demand goes up.
Posted by: Zhang Fei   2004-07-29 5:00:40 PM  

#12  This is about as bad as that Disgusting Quisnos comercial which featured what looked like roadkill rodents

Yuck! I haven't brought myself to eat there since....
Posted by: CrazyFool   2004-07-29 4:58:09 PM  

#11  They're also fat because companies are modifiying fats and high fructose corn syrup, etc., to cause addition-like cravings for it. Just FYI.
Posted by: ex-lib   2004-07-29 4:55:39 PM  

#10  Why are Americans so fat?

Because our government subsidizes sugar, corn syrup, sugar beets, and honey!

The farmers produce it for big profit, the stuff gets sold because it's cheap, and it is added to virtually every processed food in the US.

Cut out the socialism, let the market set the price, and Americans would trim down in no time. I went to a low-carb, low-sugar diet and dropped 20 lbs in two weeks!

It's a commie plot to make Americans fat, I tells ya
Posted by: JDB   2004-07-29 4:49:56 PM  

#9  Well, I for one would be boycotting Subway over this, except that "Thundercloud Subs" gets all my deli sandwich business, anyway. Still, boycott away, fellas--- it certainly got Slim-Fasts' attention...
Posted by: Sgt. Mom   2004-07-29 4:44:38 PM  

#8  Why is Subway making fun of that nice French lady in New York harbor?
Posted by: snellenr   2004-07-29 4:22:58 PM  

#7  I'm just waiting for In-N-Out Burger to spread a few hundred miles up the I-5 corridor. Come that day, there will be no other kind of dining out.
Posted by: Classical_Liberal   2004-07-29 4:12:57 PM  

#6  Let them know what you think.
It's the power of the people. The only real power we have left.
http://www.subway.com/subwayroot/Applications/CustServ/frmAskUs.aspx
Posted by: Anonymous5942   2004-07-29 4:11:45 PM  

#5  No time to find a more appropriate link, but a customer service email address is:

asksubway(AT)subway.com
Posted by: Carl in N.H.   2004-07-29 4:11:43 PM  

#4  Yeah, but see, they're doing this in Europe. Nobody in America will ever find out. It'll be their little secret.
Posted by: tu3031   2004-07-29 4:04:37 PM  

#3  i for one will voice my opinion to subway - they have just lost an aerican customer....

and this shit about americans being obiest is a little out of hand....have you seen mainstream germans lateley...some very fat people indeed...
Posted by: Dan   2004-07-29 3:59:43 PM  

#2  This is gonna save me about $20 a month.
Back to whataburger!
Posted by: Shipman   2004-07-29 3:47:17 PM  

#1  "...and I would have gotten away with it too, if it weren't for this meddling internet!"
Posted by: BH   2004-07-29 3:45:05 PM  

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