When Fox News Channel was founded by Rupert Murdoch, the consensus was that no startup all-news cable channel could possibly compete with CNN, and if any startup had a chance, it was MSNBC, which had the combined clout of NBC's esteemed news division and Microsoft, which in those days was believed to own the future. Now, almost a decade later, Fox News Channel has left both CNN and MSNBC in the dust. There's no guarantee that this is permanent, of course. But it certainly has the left in a panic. They hated it that American conservatism had any voice at all, back when it was confined to a few radio talk shows--remember how everybody wanted to blame Rush Limbaugh and other conservative talk-radio hosts for the Oklahoma City bombing?
Now, though, to have Fox News Channel be the source for the largest portion of America's TV news junkies just sticks in their craw. How could such a thing happen? Scott Collins, author of "Crazy Like a Fox: The Inside Story of How Fox News Beat CNN," thinks he has the answer. It's not what Fox claims--that the American news media have a pronounced and painful liberal bias, so that huge numbers of Americans had given up on TV news, only to return in droves when Fox News offered them a balanced, trustworthy source of information. No, it's that a large number of Americans believed that the news was biased. How they got this idea is that they were . . . hmmm . . . idiots? But no matter. Mr. Collins repeatedly states that the perception is what mattered, and by homing in on the audience dumb enough to think the media was biased, Fox News won the ratings race (but not, of course, the race for quality news coverage).
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