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| Down Under |
| Solomons Brewery Stocks Up for Troops |
| 2003-07-25 |
| The sole brewery in the lawless Solomon Islands hopes the arrival of 2,225 Australian-led peacekeepers will not only restore peace, but see rivers of "Sol Brew" beer flowing. Solomon Breweries Ltd is stocking up on beer bottles as the foreign force, predominantly Australians who have a reputation as big beer drinkers, arrives to rein in ethnic militia and restore order to the steamy streets of the former British protectorate. Well, now we know why the Australians are invading. It’s all about the beer. The Australian and European owned company has an order for 30,000 additional Indonesian-made bottles "in the pipeline" in the expectation its monthly sales of 30,000 bottles of "Sol Brew" bitter will take off. "We haven’t seen a sales increase at the moment but we are expecting it for next week," the brewery’s financial controller, Kwan Amataga, told Reuters on Friday. "Some (of the police and troops) may be kept in and not allowed to drink," Amataga said. That’ll change after the situation stabilizes. Tell the troops they can’t drink till then, and watch them move. "Sol Brew" bitter is the brewery’s most popular brand in the Solomons capital Honiara, but in the jungle provinces of the 1,000-island chain, locals tend to favor the far stronger SB. Amataga said the brewery, which is also a Coca-Cola bottler, expected soft drink sales to soar as well as hundreds of thirsty journalists, aid officials and bureaucrats pour in, and had ordered more soft drink bottles to cope with the demand. "No Blood For Beer!" |
| Posted by:Steve |
| #2 I saw their ad campaign: Solomon Brew, the Wisest Choice |
| Posted by: Chuck 2003-7-25 12:29:05 PM |
| #1 Rivers of blood for beer! |
| Posted by: Lucky 2003-7-25 11:41:08 AM |