For Tracy Mooney, a married mother of three in Naperville, Ill., the decision to abandon cyber-sense and invite e-mail spam into her life for a month by participating in a McAfee experiment was a bit of a lark.
The idea of the Spammed Persistently All Month (S.P.A.M.) experiment which fittingly started on April Fool's Day was to have 50 volunteers from around the world answer every spam message and pop-up ad on their PC. What would be the experience in 10 countries when everyday people, armed with a PC and e-mail account McAfee provided for the Global S.P.A.M. Diaries project, clicked through the spam and chronicled the results?
Mooney who had observed the family's PC crippled just before Christmas by a virus was game, especially because McAfee was giving a free PC to all participants. She was selected to be among the 50 volunteers picked by McAfee out of 2,000 people who applied to be part of the adventure. By the time it was all over, after every bank-account phishing scam, Nigerian bank scheme, and offer for medication, adult content and just plain free stuff had been pursued. . . .
In her guise as Penelope Retch, Mooney answered the e-mail that came into her account. "I'd see an interactive spam, open it, click on it and asked to be removed. That would only make it worse," she says. "They'd say 'no.'"
Whether trying to win an iPod online, get free travel brochures, weight-loss tea or Maybelline eyeliner, the effect of entering a home address was extreme. Immediately, a deluge of mail landed at her doorstep, directed to the attention of Penelope Retch. "One of the mail offers I got was a $7,500 credit card for Penelope Retch," Mooney says, noting that the sudden upsurge in junk mail left the neighborhood postman somewhat aghast. "It grew exponentially, so I stopped giving out my home address," she says, adding, "I am concerned about the environment." . . .
You can read MacAfee's official report of the experiment, and the participants' blogs, here.
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