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-Short Attention Span Theater-
Black Rock Coffee CEO Responds - 'NYT Twisted My Words'
2021-07-20
The 48 hour rule is a good thing...
[PJ Media] - Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle "goes woke, throws customers under the bus in bizarre NYT interview." In addition, Newsmax said the company had called out some of its customers as "a repugnant group of people."

Conservatives on Twitter expressed outrage.

"Black Rifle Coffee is DONE!" tweeted conservative author Nick Adams.

"It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives," tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the "significant amount of misinformation being put out on the internet" about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words and took them out of context. According to Hafer, his conversation with the NYT Magazine reporter was in the context of racism and anti-Semitism in America in light of Hafer being the target of an organized attack last year because of "my last name and my heritage."
Mr. Hafer’s explanation on Instagram and a YouTube interview with Dana Loesch can be seen at the link.
Related:
Black Rifle Coffee: 2021-07-18 Black Rifle Coffee Co Goes All Starbucks
Black Rifle Coffee: 2018-07-03 The Valley Boys: How a Lone SF Team is Fighting ISIS in Remote Mountains of AFG
Black Rifle Coffee: 2018-01-16 'Pro-America' Black Rifle Coffee becoming popular among conservatives, founder says
Posted by:Raj

#14  Waited way to long to make this statement.
Posted by: Ruprecht   2021-07-20 21:01  

#13  This idiot blew it, and is now playing the anti-Semite card to gain sympathy. His coffee is over-cooked and over-priced.
Posted by: Gerthudion Whomoper3485   2021-07-20 19:19  

#12  Should sue them anyways to make a point, discourage future trespasses.

All I know is the only thing which comes out of the NYT I trust is their hatred of anyone not associated with the NYT.
Posted by: swksvolFF   2021-07-20 18:58  

#11  Don't see anything about his alleged comment about Rittenhouse.
Posted by: Harcourt Elmereque6752   2021-07-20 18:57  

#10  ^ I think the last successful libel case in the US was decades ago...
Posted by: M. Murcek   2021-07-20 18:25  

#9  If he feels that way he should sue them.
Posted by: Thing From Snowy Mountain   2021-07-20 17:43  

#8  As soon as the word "context" comes up you are in long range hang-out territory
Posted by: M. Murcek   2021-07-20 16:38  

#7  "I didn't say what they said I said." Weak tea...
Posted by: M. Murcek   2021-07-20 16:36  

#6  Whenever you do an interview with the media insist on having your own videographer and recordings.'

The media has been doing this for decades.
Posted by: CrazyFool   2021-07-20 15:10  

#5  Rule #2 - If you ignore Rule #1, bring your own audio & video equipment.
Posted by: Raj   2021-07-20 14:31  

#4  Rule #1 Don't talk to left wing outlets
Posted by: Warthog   2021-07-20 14:25  

#3  They don't call them the New York Slimes for nothing.
Posted by: DarthVader   2021-07-20 14:22  

#2  Listened to both audios. Sounds legit. Thanks for the follow-up.
Posted by: swksvolFF   2021-07-20 14:21  

#1  Maybe - certainly plausible that The Slimes would do that. I don't drink coffee but I bought some for my son-in-law a year or two ago, basically in support of them; he was not impressed with the coffee so I didn't buy it again.
Posted by: Glenmore   2021-07-20 13:43  

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