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Britain
Adidas's Personalized Soccor Uniform trolled by antisemites
2019-07-03
[IsraelTimes] A social media initiative inviting people to personalize the kit with their Twitter handles backfired spectacularly this week with terms like @GasAllJewws appearing on the back of the famous red and white shirt.

Similar things have happened before in personalized sportswear.

Adidas apologizes for tweet calling for gassing of Jews

[IsraelTimes] Automated promotional stunt backfires as trolls cause sneaker company to share anti-Semitic messages.

Posted by:lord garth

#3  Per Wikipedia, Adi Dassler, Adidas's founder, was "an ardent Nazi."

Wiki:
... The second key factor for the shoe firm in the early 1930s was the role sport played in the racial-nationalist philosophy of Hitler. With the rise of the Nazi Party, athletic teamwork was prioritized. The Dassler brothers did not fail to see how their economic interest would benefit from politics; all three Dassler brother joined the Nazi Party on 1 May 1933—three months after Hitler was appointed Chancellor.[16] Rudolf was said to be most ardent believer of the three.[2] But it was Adi who decided that becoming a coach of and supplier to clubs in the Hitler Youth movement was essential to expanded production, and he joined in 1935.[17]
Posted by: Lex   2019-07-03 12:29  

#2  Here you see the difference between marketing people and engineers. Both of them say "What a great idea! What could possibly go wrong?"

For marketeers, "What could possibly go wrong?" means "Let's do it!"
For engineers, pedantic and literal nerds that they are, "What could possibly go wrong?" means exactly that - how will this break, malfunction, or be abused?

We also note that Marketing tends to be higher up the corporate food chain than Engineering, and so hilarity ensues.
Posted by: SteveS   2019-07-03 12:08  

#1  I love the heartburn my "I Stand for the National Anthem" shirt causes...
Posted by: M. Murcek   2019-07-03 06:30  

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