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Economy
F-150, Ram, Silverado: 'The best 3 trucks ever built' go to war
2018-10-01
[Detroit Free Press] An unprecedented truck war is raging in Detroit.

Is it possible for the all-new Ram 1500 or Chevy Silverado to cut into the dominating market share of the best-selling Ford F-150 and F-Series pickups?

Consumers are buying. Bean counters are watching, with billions of dollars on the line.

Fiat Chrysler's five-year plan, outlined this spring, aspires for Ram to overtake Silverado as the nation's No. 2 pickup. But truck buyers are a loyal bunch. History suggests shoppers don’t switch brands lightly.

The F-Series is not just the best-selling truck with Silverado and Ram second and third; these are the best-selling vehicles of any kind in the United States. They are crucial to domestic automakers' profits and, along with SUVs, an increasing share of their production as consumers move away from sedans.

"Detroit may have been through hell and back in the last 10 years, but these are the best three trucks ever built," said Eric Noble, a product development consultant and professor of vehicle technology at Art Center College of Design in Pasadena, California. "Their factories are running flat out, import competitors have faded into the rearview mirror, and transaction prices have never been higher.
Posted by:Besoeker

#13  Congrats on the new truck.
I thought you were trying to throw those cans back into the bed?
Posted by: Skidmark   2018-10-01 15:49  

#12  I looked into that. They will take off the price, if you use GM financing. Then they add it all in and add a higher interest rate, bang! You pay more in the end. I used USAA pricing. Solid price and no add ons...
Posted by: 49 Pan   2018-10-01 14:21  

#11  Got a 2017 Ram 2500 crew cab with cummins diesel engine. Built a 60 gal aux tank. Thing pulls a good load up the Alcan, with compression braking, 13 mpg, and 20 mpg light. Great quality.
Posted by: Alaska Paul   2018-10-01 12:43  

#10  GM says in the TV ads I could save $9,000 if I buy now. That only makes me wonder: if they can shave that much off the price, how much does the damn thing cost?
Posted by: Abu Uluque   2018-10-01 12:01  

#9  that was me tossing beercans at tailgaters

That's what I like about Texans. Always willing to share their beer!
Posted by: gorb   2018-10-01 11:23  

#8  I have always owned a truck and just purchased a new Silverado. Silentbrick, that was me tossing beercans at tailgaters....
Posted by: 49 Pan   2018-10-01 10:37  

#7  ....or Dallas, where they run 25mph under the speed limit.

Houston. Drove a rental around there for a bit. Like every classic dinosaur movie, where I was the little critter getting out of the way of the Brontosaur.
Posted by: swksvolFF   2018-10-01 10:30  

#6  Come to Houston, and you can see these trucks weaving back and forth through traffic at speeds in excess of 25+ the speed limit. I see it daily.

Are they throwing beer cans out the window while they're doing it? ;-)
Posted by: gorb   2018-10-01 10:21  

#5  #3 I was in TX for the NRA convention and say a bit of that. Considering the bad driving here in FL that's unfortunate.
Posted by: M. Murcek   2018-10-01 10:19  

#4  Is it possible for the all-new Ram 1500 or Chevy Silverado to cut into the dominating market share of the best-selling Ford F-150 and F-Series pickups?

A qualified yes, I think.
If 'market share' is ranked by buying, I voted 15 years ago. My F-Series is still running strong. I should vote again I suppose but the new tech is not enough of a draw for me.
Posted by: Skidmark   2018-10-01 10:05  

#3  
#2 I pretty much never see big pickups playing "lane bingo" the way BMWs and Benzes do.


Come to Houston, and you can see these trucks weaving back and forth through traffic at speeds in excess of 25+ the speed limit. I see it daily.
Posted by: Silentbrick   2018-10-01 10:03  

#2  I pretty much never see big pickups playing "lane bingo" the way BMWs and Benzes do.
Posted by: M. Murcek   2018-10-01 07:49  

#1  crew cabs give all the room and luxury of SUVs with locking covers available for your bed. I'll never go back
Posted by: Frank G   2018-10-01 07:15  

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