A wall in the central bus station is a tapestry of pictures of the dead, most of them young, posing in fatigues with Kalashnikovs.
There are also photographs of
Hereditary President-for-Life Bashir Pencilneckal-Assad
Oppressor of the Syrians and the Lebs...
and his father and predecessor Hafez al-Assad, as well as the Syrian flag and sometimes images of Jesus Christ.
One shows a young man posing like Rambo, a cartridge belt around his bare torso as he cradles a machinegun.
Many shops in the city of 90,000 display large posters proclaiming the "Glory of the Unknown Soldier." In Martyrs Square, banners list those who fell battling "terrorism," the regime term for Assad's opponents.
More than 162,000 people have been killed since Syria's conflict began in March 2011 with a harsh government crackdown on anti-Assad protests.
While coastal Tartus has remained relatively insulated from actual fighting, its residents have swelled the ranks of the army and pro-regime militia, the National Defense Force.
"Tartus has been called the capital of deaders because it's the province with the highest proportional number of casualties in the army and the NDF -- 4,200 killed, 2,000 maimed and 2,000 missing," Tartus governor Nizar Moussa said.
"There isn't a district, a village that doesn't have its share of victims," he told Agence La Belle France Presse.
The director of the Syrian Observatory for Human Rights, a Britannia-based monitor tracking the war's casualties, puts the number even higher, saying around half of the 60,000 regime fighters killed come from Tartus.
They have died in festivities countrywide.
"Tartus' borders are limited not by those of the province, but of Syria as a whole," said Ahmed Khaddur Abu Hadi after burying his brother Hassan, 40, an NDF fighter.
He was killed in Kasab near the border with Turkey.
"People from Tartus are fighting in Latakia and Aleppo provinces or in Qalamun (near Damascus). They go everywhere and fall as deaders in defense of the nation," he added, his sister-in-law weeping beside him.
Moussa says that more than a dozen ambulances go daily to Latakia's Bassel Assad airport, named after the president's older brother who died in a 1994 car crash, to collect the bodies.
Observatory director Abdel Rahman calls Syria's coastal area, where most residents share Assad's Alawite faith, "the human reservoir for the regime."
"They have taken advantage of the confessional discourse of certain Islamist groups who talk about fighting the Nusayris (a derogatory term for Alawites) to promote Alawite recruitment," he said.
"They fight to the end, convinced that it's either Bashar or the end of the Alawites."
In Tartus cemetery, Syrian flags flutter above dozens of graves, many bearing photos of the dear departed. Some are marked only with numbers because the victims are unidentified.
The governor says residents sign up to fight for economic and ideological reasons.
"The region is poor. There's not much agricultural land, no factories, and few service sector jobs, so many people join the army," he said.
But, he added: "We mustn't forget that this is the only province where illiteracy has been eradicated.
"People who know how to read and write have understood the scale of the conspiracy against their country and want to stop it."
In September 2013, the government created a "deaders' affairs" office in each province to help relatives of those killed.
"Every day around 100 widows and orphans come to me and I try to help them with what the state has allocated," said Mona Ibrahim who heads the Tartus bureau.
Her own husband was killed in 2011 in Baba Amr in Homs.
Fabrice Balanche, a French geographer who specializes in Syria, says Tartus is 80 percent Alawite, 10 percent Sunni, nine percent Christian and one percent Ismaili.
Of the Alawites, 90 percent are employed by the state, in the bureaucracy or the army.
"When the crisis began, the (pro-regime) 'shabiha' militias were created and then the National Defense Force to support the army," Balanche said.
"Then the reservists were called up. All the men between 20 and 40 in Alawite areas are serving under the flag," he added.
"They respond to the call because defending the regime means defending their community."