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| Iraq |
| U.S. to Fund Pro-American Publicity in Iraqi Media |
| 2008-10-04 |
| The Defense Department will pay private U.S. contractors in Iraq up to $300 million over the next three years to produce news stories, entertainment programs and public service advertisements for the Iraqi media in an effort to "engage and inspire" the local population to support U.S. objectives and the Iraqi government. The new contracts -- awarded last week to four companies -- will expand and consolidate what the U.S. military calls "information/psychological operations" in Iraq far into the future, even as violence appears to be abating and U.S. troops have begun drawing down. The military's role in the war of ideas has been fundamentally transformed in recent years, the result of both the Pentagon's outsized resources and a counterinsurgency doctrine in which information control is considered key to success. Uniformed communications specialists and contractors are now an integral part of U.S. military operations from Eastern Europe to Afghanistan and beyond. Iraq, where hundreds of millions of dollars have been spent on such contracts, has been the proving ground for the transformation. "The tools they're using, the means, the robustness of this activity has just skyrocketed since 2003. In the past, a lot of this stuff was just some guy's dreams," said a senior U.S. military official, one of several who discussed the sensitive defense program on the condition of anonymity. The Pentagon still sometimes feels it is playing catch-up in a propaganda market dominated by al-Qaeda, whose media operations include sophisticated Web sites and professionally produced videos and audios featuring Osama bin Laden and his lieutenants. "We're being out-communicated by a guy in a cave," Secretary Robert M. Gates often remarks. But Defense Department officials think their own products have become increasingly imaginative and competitive. Military and contractor-produced media campaigns, spotlighting killings by insurgents, "helped in developing attitudes" that led Iraqis to reject al-Qaeda in Iraq over the past two years, an official said. Now that the insurgency is in disarray, he said, the same tools "could potentially be helpful" in diminishing the influence of neighboring Iran. |
| Posted by:Fred |