You have commented 338 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
-Short Attention Span Theater-
Barbie Beats Bratz Badly
2008-07-18
Mattel Inc. has won a nearly complete victory in its federal copyright infringement case against rival MGA Entertainment Inc. over which toymaker owns the original drawings for the $1 billion-plus Bratz fashion doll franchise.

The federal jury found that the creator of the multi-ethnic, big-headed dolls, Carter Bryant, created their characters and the name while he was under contract as a Barbie designer at Mattel.

The decision put Mattel in commanding position going into the damages phase of the trial, in which the jury will determine if the Bratz doll infringes on the drawings Mattel now owns and whether MGA owes Mattel damages as a result.

Other than four drawings that Bryant testified he made in a notebook while on an eight-month hiatus from Mattel in 1998, privately held MGA lost the rights to all drawings and sculpts of the Bratz.

The verdict could be the start of a reversal of fortune for MGA, which grew Bratz from drawings to a multibillion-dollar franchise in seven years as Mattel watched market share for its venerable Barbie line melt away. Barbie's sales troubles have extended into the first quarter of 2008, domestic sales fell 12 percent, while worldwide sales were flat compared with a year earlier.
Posted by:Anonymoose

#3  Missed the various MSM photos of post-Cold War young Commie girls looking wantingly at Barbies that year, didn't we???
Posted by: JosephMendiola   2008-07-18 19:17  

#2  So the license plate frame saying IS true:
"When i grow up I want to be Barbie, that bitch has everything..."
Posted by: USN,Ret.   2008-07-18 14:34  

#1  Look for sales to grow too with new editions like...S&M Barbie.

http://www.stltoday.com/blogzone/parents-talk-back/parents-talk-back/2008/07/barbie-gets-dirrtycritics-label-her-filthy/
Posted by: tu3031   2008-07-18 13:48  

00:00