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Home Front: Politix
The Obama Bargain
2008-03-19
By SHELBY STEELE

Geraldine Ferraro may have had sinister motives when she said that Barack Obama would not be "in his position" as a frontrunner but for his race. Possibly she was acting as Hillary Clinton's surrogate. Or maybe she was simply befuddled by this new reality -- in which blackness could constitute a political advantage.

But whatever her motives, she was right: "If Obama was a white man, he would not be in this position." Barack Obama is, of course, a very talented politician with a first-rate political organization at his back. But it does not detract from his merit to say that his race is also a large part of his prominence. And it is undeniable that something extremely powerful in the body politic, a force quite apart from the man himself, has pulled Obama forward. This force is about race and nothing else.

The novelty of Barack Obama is more his cross-racial appeal than his talent. Jesse Jackson displayed considerable political talent in his presidential runs back in the 1980s. But there was a distinct limit to his white support. Mr. Obama's broad appeal to whites makes him the first plausible black presidential candidate in American history. And it was Mr. Obama's genius to understand this. Though he likes to claim that his race was a liability to be overcome, he also surely knew that his race could give him just the edge he needed -- an edge that would never be available to a white, not even a white woman.

How to turn one's blackness to advantage?

The answer is that one "bargains." Bargaining is a mask that blacks can wear in the American mainstream, one that enables them to put whites at their ease. This mask diffuses the anxiety that goes along with being white in a multiracial society. Bargainers make the subliminal promise to whites not to shame them with America's history of racism, on the condition that they will not hold the bargainer's race against him. And whites love this bargain -- and feel affection for the bargainer -- because it gives them racial innocence in a society where whites live under constant threat of being stigmatized as racist. So the bargainer presents himself as an opportunity for whites to experience racial innocence.
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