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-Short Attention Span Theater-
Air Greenland takes flight today
2007-05-24
As the first Air Greenland flight between the US and the world's largest island prepares for take off today, the airline is announcing some of its best financial results ever, financial daily Børsen reported.

On Thursday Air Greenland will begin service between Baltimore and Kangerlussuaq Airport, the airline's hub in Greenland. The first departure is sold out and airline executives expect that, particularly during the summer months, Greenland will be a hot destination for tourists.

The expected popularity of the American route comes as Air Greenland is already experiencing an updraft in its finances. Increasing numbers of tourists coming to the island and an intense search for minerals and oil has meant that one of the airline's biggest problems is finding enough seats for potential passengers.

Air Greenland, owned jointly by SAS airline, the Danish state, and Greenland's Home Rule government, had forecast 2006 profits of DKK 50 million (EUR 6.7 million). Figures from its annual report show that it nearly doubled that figure, taking home pre-tax profits DKK 91 million on a total revenue of DKK 1 billion.

Many tourists travelling to Greenland come to see first hand the effects of climate change. Though the Home Rule government and the airline have refused to use global warming as a marketing strategy, Niels Feerup of the Greenland Tourism and Business Council accepts the eco-tourism trend and hopes to make the best out of it.

'You can take a trip out to the inland ice sheet and see that it has receded,' he said. 'I hope that seeing such changes with their own eyes will make a big impression on tourists. We can only do something about what is happening when we know about it.'

Alternative headline: Air Greenland Counts On Global Warming For Sky-High Profits
Posted by:mrp

#1  Upside of global warming - Spring Break in Greenland!
Posted by: DMFD   2007-05-24 21:04  

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