em>STUDIOS love magazine stories that breathlessly hype their summer popcorn movies, so you would think that Warner Bros. might have been happy with Alonso Duralde's cover story about "Superman Returns," which gushed, "Superheroes — let's face it — are totally hot."There was a twist: Duralde's "Superman Returns" story was not in Entertainment Weekly or Newsweek or Premiere. It ran in the May 23 issue of the Advocate, the prominent national gay magazine, next to the headline: "How Gay Is Superman?"
The Man of Steel has been missing from the movies for 19 years, and now that he's scheduled to fly into the multiplex on June 28, his worries may not be limited to Lex Luthor and kryptonite. Even at a time when moviegoers and awards organizations embraced the overtly gay love story "Brokeback Mountain," there may be a different challenge for a mainstream action movie that happens to be attracting a gay following.